It's quite apt that the Lighter Life founder is called Bar (Hewlett) seeing as bars are about the most you can eat while on this diet, don't you think? Lighter Life is the 'unique programme' that (wait for it) promises to be the answer to your weight loss dreams after having tired everything else, providing you're at least 3 stone overweight (how very health-aware to not encourage thinner people to try such extremes).
"Just have four of our nutritionally complete soups, shakes and bars every day and you’ll be amazed at how quickly you’ll reach a healthy weight!" they say - oh yum. But before you get too excited, it must be added that you need to pay somewhere in the region of £68 per week for 14 weeks for such a privilege.
Yes, the programme also promises support and counselling in order to reach and stay at your goal weight, and there are success stories galore on the site. But how are people buying into this? well, they're desperate, and that's always a sure fire way of getting some poor sap to sign the dotted line.
A friend of a friend has just done Lighter Life. She paid all that money to have all control taken away from her own eating and be provided with the 'foodpacks', she lost 4 stone (and very quickly indeed), and she sang the praises of the programme for 4 months. She's now put 2 stone back on, is watching the number on the scales continue to creep up, and has the same binge-eating disorder she began with (she ate 25 Easter eggs over Easter weekend as well as her normal meals and didn't feel in the slightest bit sick).
The programme clearly hasn't enabled her to deal with any underlying issues and this friend still believes she has no control around chocolate, but because she is so trapped with diet mentality and sees herslef as the one who should be succeeding (not seeing that diets set us up to fail anyway), she has just joined weight watchers. Now would you Adam & Eve it? When will the penny drop?
This lady even has a copy of Beyond Chocolate waiting to be read. It appears she's not yet in a place to see that giving up dieting might actually be her key, and until then, she's continue to waste her money, time and even more to the point, drain her self-esteem, on the diet industry.